Audio Cognoscenti welcomes your comments.
As the baby boomers of my generation atrophy, I think it is imperative that the high-end audio industry make a concerted effort to recruit Gen X and GenY if it is to survive. This however, is easier said than done. High-End Audio Retailers competing with on-line high-end audio vendors and a very depressed economy are experiencing very formidable times and many have gone out of business.There are over 200,000,000 Gen X'ers and Gen Y'ers who are already music lovers albeit, with sources other than high performance equipment. This young market initially needs to be educated about what defines high-end audio. Audio Cognoscenti offers this group "Tips for Audiophile Beginners". Subsequently, this group must be exposed to the beauty of high-end audio by auditioning these high performance products at a brick and mortar High-End Audio Retailer. In my humble opinion, manufacturers and High-End Audio Retailers need to collaborate on designed systems that will attract the Gen X''ers and Gen Y'ers and have retailers, where possible, designate a specific demo room for this prodigious young market of potential high-end customers. The greatest challenge will be affordable entry-level high performance systems that will still deliver and afford these potential customers an "epiphany" with an audition. I think an Advertising Campaign in which participating High-End Audio Retailers across the country raffle an entire system and various high-end components would be one way to get these potential customers to leave their lap tops, cut off their smart phones, and extricate their head/ear phones to come out and experience the full impact of high-end audio. How long do you think it will take for the young college grad who buys one of these entry-level systems to start investigating the next level of high performance products and recognize and appreciate the knowledge and the true expertise that only a brick and mortar High-End Audio Retailer can provide?
Audio Cognoscenti welcomes your comments.
1 Comment
Nikki
3/19/2012 12:32:44 am
Totally agree. Gen nxers truly need to be exposed to higher end hi-fi experience to supplement the portability they've become use to. It is a life sytle choice that is worth the look and potential investment.
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March 2023
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